Who did it, and where?

Look up past pop-up records for a brand you want to learn from or a venue you're considering.

All categoriesOct 15, 2021 – Oct 17, 2026

ExamplesOlive Young adidas Sanrio Pokémon

Pop-up and venue names are recorded in Korean as published. Search in Korean or by the brand's Latin spelling.

Records: 1 pop-up; Seongsu pop-up records with ‘서울다움 팝업’ in the name
Most-used district: Yeonmujang-gil East; 1 of 1
Most-used venue: 성수ZZON; 1 record
Typical run: Only 1 record, too few to calculate

Records

Oct 14, 2026Running
서울다움 팝업
성수ZZON2 Yeonmujang-gil EastExhibitions & artOct 14 – Oct 25, 2026
1 source

Pop-ups: public-source records collected Oct 17, 2026. Sources are pop-up information platforms, official social accounts and websites, press releases and articles.

Where do these numbers come from?

Sources, how we count, limits and data we don't have yet, all in one place.

Oct 15, 2021 – Oct 17, 2026Collected Oct 17, 2026

All records: 4,606 pop-ups; Oct 15, 2021 – Oct 17, 2026
Not on the map: 574 pop-ups; Location not found, so counted in the numbers only.
No end date: 330 pop-ups; Excluded from run-length and running counts.
Unknown category: 17%; 801 records. Dropped when you choose a category.

Category groups

The 11 categories in the pop-up data are grouped into 6. Sales use only the matching Seoul business types.

Name on screen	Pop-up data categories	Records	Seoul estimated sales
Fashion	Fashion	1,105 pop-ups	Sum of matching types
Beauty	Beauty	673 pop-ups	Sum of matching types
F&B	F&B	471 pop-ups	Sum of matching types
Art & entertainment	Entertainment (idols, film, shows), Exhibitions & art, Games & tech, Cars & mobility	692 pop-ups	No matching type (column hidden)
Home & characters	Living & furniture, Characters & IP	379 pop-ups	Sum of matching types
Other	Other	485 pop-ups	No matching type (column hidden)
All	All 11 (incl. unclassified)	4,606 pop-ups	Sum of all types

How to read the numbers

Pop-up records: Data that combines pop-up information platforms, brands' and venues' official social accounts and websites, press releases, articles and magazines, merging each pop-up into one record. Personal blogs are not included. Counted by start date.
Last 12 months: The 365 days up to the collection date. Not real time. Data is collected once a week.
Typical run: The median run length (days counted including both the start and end dates). “Half ran n–m days” is the range covering the middle half. Not calculated with fewer than 20 records.
Running: Pop-ups whose start and end dates spanned the collection date. Records without an end date are excluded.
Running at once: The average number of pop-ups open on each day of the month. Records without an end date are excluded, so the real number may be higher.
District: Divided by the boundaries of Seongsu's 10 living districts. Records outside the boundaries are not counted in district figures.
Estimated sales: Card-payment-based estimates from the Seoul Commercial District Analysis Service. Not actual sales. They are sales of permanent stores, so they do not indicate pop-up performance. Districts that span several Seoul commercial areas are summed by store share (marked “est.” in the table).
Avg. people at a weekend hour: From Seoul living population (Korean residents): the average number of people in the district at any one hour on weekends. Not a daily visitor count.

Data we don't have yet

Ground-floor asking rents: 0 listings entered by the operator. Once listings build up, a column will be added to Compare districts.
Venue floor, size and rental fees: No venue has agreed to publish this data.
Seongsu notes: 0 published field notes. When notes are published, they appear in this menu.
Visitor numbers and sales results: There is no data we can verify, so we don't produce them.

Data update dates

Data	Period	Updated
Pop-up records	Oct 15, 2021 – Oct 17, 2026	Oct 17, 2026
Seoul living population (Korean residents)	Oct 12, 2026	Oct 16, 2026
Foreign visitors by nationality	Oct 12, 2026	Oct 16, 2026
Seoul living population (short-stay foreigners)	Oct 12, 2026	Oct 16, 2026
District area	2023-10	Oct 16, 2026
Commercial store information	Jun 2026	Oct 15, 2026
Subway ridership	Sep 2026	Oct 15, 2026
District change index	Q1 2025 – Q2 2026	Oct 15, 2026
Resident population	Q1 2025 – Q2 2026	Oct 15, 2026
Working population	Q1 2025 – Q2 2026	Oct 15, 2026
Foot traffic	Q1 2025 – Q2 2026	Oct 15, 2026
Stores	Q1 2025 – Q2 2026	Oct 15, 2026
Estimated sales	Q1 2025 – Q2 2026	Oct 15, 2026

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How to read the data