Compare districts
Where should you open?
Seongsu's 10 districts side by side on the same measures. Choose a category to switch to that category's figures.
BeautyJul 1, 2025 – Jun 30, 2026Q2 2026
- Busiest district
- Yeonmujang-gil East
- 111 pop-ups in the last 12 months
- Fastest-growing district vs. a year earlier
- Yeonmujang-gil East
- 63 → 111 (+76.2%)
- Most people on weekends
- Seongdeokjeong-gil
- Average of 16,413 people at any weekend hour. Not a visitor count.
The chosen category, quarter and age are kept in the address, so anyone with the link sees the same view.
| District | Pop-ups, 12 months to Q2 2026 | vs. a year earlier | Typical run |
|---|---|---|---|
| Yeonmujang-gil East | 111 | 63 → 111 +76.2% | 10 days |
| Yeonmujang-gil West | 107 | 66 → 107 +62.1% | 11 days |
| North Seongsu | 6 | 0 → 6 | Only 6 |
| Saechon | 6 | 3 → 6 | Only 6 |
| Seongsu Crossroads | 5 | 3 → 5 | Only 5 |
| Seoul Forest Atelier-gil | 2 | 9 → 2 | Only 2 |
| Ttukseom Station | 1 | 2 → 1 | Only 1 |
| Seongdeokjeong-gil | 1 | 0 → 1 | Only 1 |
| Sangwon-gil | 0 | 0 → 0 | Only 0 |
| Songjeong-dong | 0 | 0 → 0 | Only 0 |
Select a district name to see its cases.
District locations
Pop-ups: public-source records collected Oct 17, 2026 · Estimated sales: Seoul Commercial District Analysis Service, Q2 2026 (card-based, not actual sales) · People: Seoul living population (Korean residents), Jul 1, 2026 – Oct 12, 2026
Public district indicators
As of Q2 2026. Choosing a category switches store counts and estimated sales to that category.
| District | Stores | Estimated sales est. | vs. same quarter a year earlier | Street foot traffic (quarter) | Avg. people at a weekend hour | Foot traffic trend Q1 2025 – Q2 2026 |
|---|---|---|---|---|---|---|
| Yeonmujang-gil East | 75 | KRW 847Mest. | +103.1% | 1,398,281 people | 10,053 people | |
| Yeonmujang-gil West | 102 | KRW 3.1Best. | −28.3% | 1,690,775 people | 7,669 people | |
| North Seongsu | 86 | KRW 798Mest. | −4.7% | 1,600,178 people | 5,871 people | |
| Saechon | 64 | KRW 877.2Mest. | +4% | 662,942 people | 5,012 people | |
| Seongsu Crossroads | 53 | KRW 473.1Mest. | −4.4% | 2,276,204 people | 7,843 people | |
| Seoul Forest Atelier-gil | 18 | KRW 35.4Mest. | +25% | 533,606 people | 9,071 people | |
| Ttukseom Station | 58 | KRW 546.6Mest. | +26% | 1,542,478 people | 3,578 people | |
| Seongdeokjeong-gil | 57 | KRW 565.1M | +3.7% | 2,844,849 people | 16,413 people | |
| Sangwon-gil | 85 | KRW 267.3Mest. | +53.8% | 1,063,873 people | 6,981 people | |
| Songjeong-dong | 28 | KRW 146.7M | +51.6% | 1,419,964 people | 9,848 people |
Stores, estimated sales, foot traffic: Seoul Commercial District Analysis Service, Q1 2025 – Q2 2026 · Weekend people: Seoul living population (Korean residents), Jul 1, 2026 – Oct 12, 2026 · District values are estimates that add Seoul trade-area values multiplied by this district's share (by store count); “est.” marks districts that span several Seoul trade areas · Estimated sales are card-based estimates, not actual sales · “No data” means there is no data for that quarter and is different from 0.
Brand members can see more
Recommended district scores for your category and main customers, detailed district analysis, analysis reports and pop-up & store inquiries are available for your brand after brand sign-up.
After signing up, you'll come back to this page.