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Seongsu's 10 districts side by side on the same measures. Choose a category to switch to that category's figures.

FashionJul 1, 2025 – Jun 30, 2026Q2 2026

Busiest district
Yeonmujang-gil West
157 pop-ups in the last 12 months
Fastest-growing district vs. a year earlier
Yeonmujang-gil West
99 → 157 (+58.6%)
Most people on weekends
Seongdeokjeong-gil
Average of 16,413 people at any weekend hour. Not a visitor count.

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DistrictPop-ups, 12 months to Q2 2026vs. a year earlierTypical run
Yeonmujang-gil West15799 → 157 +58.6%8 days
Yeonmujang-gil East156160 → 156 −2.5%14 days
Seoul Forest Atelier-gil1814 → 18Only 18
North Seongsu158 → 15Only 15
Seongsu Crossroads126 → 12Only 12
Saechon67 → 6Only 6
Seongdeokjeong-gil50 → 5Only 5
Sangwon-gil32 → 3Only 3
Ttukseom Station21 → 2Only 2
Songjeong-dong20 → 2Only 2

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District locations

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Pop-ups: public-source records collected Oct 17, 2026 · Estimated sales: Seoul Commercial District Analysis Service, Q2 2026 (card-based, not actual sales) · People: Seoul living population (Korean residents), Jul 1, 2026 – Oct 12, 2026

Public district indicators

As of Q2 2026. Choosing a category switches store counts and estimated sales to that category.

DistrictStoresEstimated sales est.vs. same quarter a year earlierStreet foot traffic (quarter)Avg. people at a weekend hourFoot traffic trend Q1 2025 – Q2 2026
Yeonmujang-gil West184KRW 42.7Best.−1.6%1,690,775 people7,669 peopleQ1 2025 1,538,447, Q2 2025 1,595,979, Q3 2025 1,566,439, Q4 2025 1,649,778, Q1 2026 1,631,390, Q2 2026 1,690,775
Yeonmujang-gil East149KRW 18.9Best.+235.3%1,398,281 people10,053 peopleQ1 2025 1,345,772, Q2 2025 1,343,127, Q3 2025 1,362,070, Q4 2025 1,379,031, Q1 2026 1,386,128, Q2 2026 1,398,281
Seoul Forest Atelier-gil49KRW 1.7Best.+127.2%533,606 people9,071 peopleQ1 2025 505,159, Q2 2025 524,063, Q3 2025 504,935, Q4 2025 440,259, Q1 2026 471,017, Q2 2026 533,606
North Seongsu137KRW 7.2Best.+28.6%1,600,178 people5,871 peopleQ1 2025 1,441,401, Q2 2025 1,449,526, Q3 2025 1,520,981, Q4 2025 1,558,739, Q1 2026 1,562,758, Q2 2026 1,600,178
Seongsu Crossroads85KRW 8.4Best.−22.1%2,276,204 people7,843 peopleQ1 2025 1,772,864, Q2 2025 1,920,244, Q3 2025 1,962,821, Q4 2025 2,029,791, Q1 2026 2,137,092, Q2 2026 2,276,204
Saechon49KRW 2.7Best.−5.7%662,942 people5,012 peopleQ1 2025 655,189, Q2 2025 654,120, Q3 2025 632,897, Q4 2025 608,342, Q1 2026 639,422, Q2 2026 662,942
Seongdeokjeong-gil84KRW 237.9M−46.6%2,844,849 people16,413 peopleQ1 2025 3,230,512, Q2 2025 3,131,781, Q3 2025 3,099,065, Q4 2025 3,044,957, Q1 2026 3,009,853, Q2 2026 2,844,849
Sangwon-gil72KRW 3.9Best.+6.8%1,063,873 people6,981 peopleQ1 2025 1,104,025, Q2 2025 1,006,985, Q3 2025 970,626, Q4 2025 1,032,556, Q1 2026 1,059,843, Q2 2026 1,063,873
Ttukseom Station52KRW 5.8Best.+7.6%1,542,478 people3,578 peopleQ1 2025 1,582,201, Q2 2025 1,597,636, Q3 2025 1,662,878, Q4 2025 1,596,759, Q1 2026 1,566,222, Q2 2026 1,542,478
Songjeong-dong15KRW 87.4M−2.8%1,419,964 people9,848 peopleQ1 2025 1,337,032, Q2 2025 1,361,655, Q3 2025 1,375,291, Q4 2025 1,423,186, Q1 2026 1,387,513, Q2 2026 1,419,964

Stores, estimated sales, foot traffic: Seoul Commercial District Analysis Service, Q1 2025 – Q2 2026 · Weekend people: Seoul living population (Korean residents), Jul 1, 2026 – Oct 12, 2026 · District values are estimates that add Seoul trade-area values multiplied by this district's share (by store count); “est.” marks districts that span several Seoul trade areas · Estimated sales are card-based estimates, not actual sales · “No data” means there is no data for that quarter and is different from 0.

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