Compare districts

Where should you open?

Seongsu's 10 districts side by side on the same measures. Choose a category to switch to that category's figures.

FashionJul 1, 2025 – Jun 30, 2026Q2 2026

Busiest district
Yeonmujang-gil West
157 pop-ups in the last 12 months
Fastest-growing district vs. a year earlier
Yeonmujang-gil West
99 → 157 (+58.6%)
Most people on weekends
Seongdeokjeong-gil
Average of 16,413 people at any weekend hour. Not a visitor count.

The chosen category, quarter and age are kept in the address, so anyone with the link sees the same view.

DistrictPop-ups, 12 months to Q2 2026vs. a year earlierTypical run
Yeonmujang-gil West15799 → 157 +58.6%8 days
Yeonmujang-gil East156160 → 156 −2.5%14 days
Seoul Forest Atelier-gil1814 → 18Only 18
North Seongsu158 → 15Only 15
Seongsu Crossroads126 → 12Only 12
Saechon67 → 6Only 6
Seongdeokjeong-gil50 → 5Only 5
Sangwon-gil32 → 3Only 3
Ttukseom Station21 → 2Only 2
Songjeong-dong20 → 2Only 2

Select a district name to see its cases.

District locations

12345678910

Pop-ups: public-source records collected Oct 17, 2026 · Estimated sales: Seoul Commercial District Analysis Service, Q2 2026 (card-based, not actual sales) · People: Seoul living population (Korean residents), Jul 1, 2026 – Oct 12, 2026

Public district indicators

As of Q2 2026. Choosing a category switches store counts and estimated sales to that category.

DistrictStoresEstimated sales est.vs. same quarter a year earlierStreet foot traffic (quarter)Avg. people at a weekend hourStores trend Q1 2025 – Q2 2026
Yeonmujang-gil West184KRW 42.7Best.−1.6%1,690,775 people7,669 peopleQ1 2025 168, Q2 2025 172, Q3 2025 175, Q4 2025 179, Q1 2026 182, Q2 2026 184
Yeonmujang-gil East149KRW 18.9Best.+235.3%1,398,281 people10,053 peopleQ1 2025 116, Q2 2025 127, Q3 2025 131, Q4 2025 133, Q1 2026 141, Q2 2026 149
Seoul Forest Atelier-gil49KRW 1.7Best.+127.2%533,606 people9,071 peopleQ1 2025 40, Q2 2025 42, Q3 2025 43, Q4 2025 44, Q1 2026 44, Q2 2026 49
North Seongsu137KRW 7.2Best.+28.6%1,600,178 people5,871 peopleQ1 2025 122, Q2 2025 125, Q3 2025 130, Q4 2025 132, Q1 2026 137, Q2 2026 137
Seongsu Crossroads85KRW 8.4Best.−22.1%2,276,204 people7,843 peopleQ1 2025 86, Q2 2025 86, Q3 2025 86, Q4 2025 84, Q1 2026 84, Q2 2026 85
Saechon49KRW 2.7Best.−5.7%662,942 people5,012 peopleQ1 2025 47, Q2 2025 49, Q3 2025 50, Q4 2025 49, Q1 2026 48, Q2 2026 49
Seongdeokjeong-gil84KRW 237.9M−46.6%2,844,849 people16,413 peopleQ1 2025 75, Q2 2025 78, Q3 2025 78, Q4 2025 78, Q1 2026 80, Q2 2026 84
Sangwon-gil72KRW 3.9Best.+6.8%1,063,873 people6,981 peopleQ1 2025 67, Q2 2025 68, Q3 2025 68, Q4 2025 70, Q1 2026 72, Q2 2026 72
Ttukseom Station52KRW 5.8Best.+7.6%1,542,478 people3,578 peopleQ1 2025 50, Q2 2025 51, Q3 2025 53, Q4 2025 53, Q1 2026 53, Q2 2026 52
Songjeong-dong15KRW 87.4M−2.8%1,419,964 people9,848 peopleQ1 2025 17, Q2 2025 16, Q3 2025 15, Q4 2025 16, Q1 2026 15, Q2 2026 15

Stores, estimated sales, foot traffic: Seoul Commercial District Analysis Service, Q1 2025 – Q2 2026 · Weekend people: Seoul living population (Korean residents), Jul 1, 2026 – Oct 12, 2026 · District values are estimates that add Seoul trade-area values multiplied by this district's share (by store count); “est.” marks districts that span several Seoul trade areas · Estimated sales are card-based estimates, not actual sales · “No data” means there is no data for that quarter and is different from 0.

How to read the data

Where do these numbers come from?

Sources, how we count, limits and data we don't have yet, all in one place.

Loading the data…

How to read the data