At a glance

Seongsu pop‑ups, the past year

BeautyOct 18, 2025 – Oct 17, 2026Excludes 118 records with unknown category

Pop-ups started in the last 12 months
291 pop-ups
Up 61% from a year earlier (181).
Busiest district
Yeonmujang-gil East
44% · 128 of 291 opened in Yeonmujang-gil East.
Typical run
10 days
The typical run. Half ran 5–16 days.
Started on a Friday
33%
96 of 291 started on a Friday.

Beauty · since Oct 2021623pop-ups

Located records only · 673 in total

1 dot = 1 pop-up · overlaps glow brighter21 running as of Oct 17

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Pop-ups: public-source records (pop-up information platforms, official social accounts and websites, press releases, articles) collected Oct 17, 2026 · Districts follow the boundaries of Seongsu's 10 districts · 21 running as of Oct 17 (records without an end date excluded)

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