References

A collection of spaces and pop-ups for brands preparing a pop-up or store in Seongsu. Each case lists the venue, dates and format, with the full record on the original page.

1 Yeonmujang-gil West2 Yeonmujang-gil East3 Seoul Forest Atelier-gil4 North Seongsu5 Sangwon-gil6 Seongsu Crossroads7 Ttukseom Station8 Songjeong-dong9 Saechon10 Seongdeokjeong-gil

Press a district to open its cases and its brand and store list. Press a pin to jump to its case card. Only cases with a confirmed address get a pin.

Boundaries follow roads and administrative lines.

Four people on a panel about brand and artist collaborations, on stage at S-Factory in Seongsu

Pop-ups held recently in Seongsu. Photos and details follow the article or official page credited on each card.

Graphic of the pop-up building wrapped in red brand ads

THE AGE20'S HOUSESeongsu

Beauty pop-up · LECT Seongsu (Yeonmujang-gil) · 2026.10.01 – 10.11

A pop-up where Aekyung's makeup brand AGE20'S first showed its rebranding and new products.

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Source: 뉴데일리 · 2026-10-15 checked
Photo: © 뉴데일리 · newdaily.co.kr

Poster with dog and cat drawings and the event schedule

Today is 1004 (Animal Protection Day pop-up)Seongsu

Public campaign pop-up · 11 Yeonmujang 13-gil · 2026.10.02 – 10.05

A pop-up by the Ministry of Agriculture, Food and Rural Affairs for the second Animal Protection Day (4 October).

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Source: 환경법률신문 · 2026-10-15 checked
Photo: © 환경법률신문 · ecolaw.co.kr

Street in front of the BIBIANG store with visitors queuing

BIBIANG GUREUM HOTELSeongsu

Fragrance pop-up · BIBIANG Seongsu flagship · 2026.09.16 – 09.30

A pop-up at niche perfume label BIBIANG's Seongsu flagship, themed on its new signature scent GUREUM ('cloud').

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Source: 비욘드포스트 · 2026-10-15 checked
Photo: © 비욘드포스트 · beyondpost.co.kr

Two 912 mist bottles hanging on a wooden hook

brand 912 pop-upSeongsu

Beauty pop-up · Olive Young N Seongsu · 2026.08.30 – 09.30

A one-month offline pop-up by skin and fragrance label brand 912 while it prepared to enter Japan and North America.

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Source: 패션비즈 · 2026-10-15 checked
Photo: © 패션비즈 · fashionbiz.co.kr

Official poster with the main character and the exhibition title

Demon Slayer: Total Concentration ExhibitionSeongsu

Exhibition · S-Factory Block D, 1F · 2026.06.27 – 09.27

An immersive exhibition that turns scenes from the anime Demon Slayer into rooms, brought to Seongsu after runs in Japan and other Asian cities.

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Source: Fever 공식 티켓 페이지 · 2026-10-15 checked
Photo: © Fever · feverup.com

Pop-up store interior with clothing racks and display stands

24ans × UWA KITADERA pop-upSeongsu

Fashion pop-up · MUSINSA EMPTY Seongsu · – 2026.09.25

MUSINSA EMPTY gave Korea its first offline look at a collaboration between Chinese designer label 24ans and Japanese dancer Uwa Kitadera.

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Source: 조선비즈 · 2026-10-15 checked
Photo: © 조선비즈 · biz.chosun.com

Blue and orange bean bags on artificial turf in front of the store

Yogibo pop-upSeongsu

Living pop-up · Yeonmujang-gil · – 2026.09.13

A hands-on pop-up where bean bag brand Yogibo let visitors sit and lie on its products, under the theme 'resting well is a skill too'.

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Source: 내외경제TV · 2026-10-15 checked
Photo: © 내외경제TV · nbntv.co.kr

Outdoor booth on artificial turf with a large lemon soda billboard

SINGHA Lemon Soda Seongsu pop-upSeongsu

Beverage pop-up · Outdoor lot opposite Olive Young N Seongsu (Yeonmujang 7-gil) · 2026.09.04 – 09.06

An outdoor pop-up where Thai beverage brand SINGHA let visitors try three zero-sugar sodas.

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Source: 더파워 · 2026-10-15 checked
Photo: © 더파워 · thepowernews.co.kr

White two-storey pop-up building with a striped awning

Stokke YOYO5 Seoul Forest HouseSeongsu

Baby gear pop-up · MUSINSA SPACE Seoul Forest · 2026.09.04 – 09.06

A hands-on pop-up where Stokke lent out its YOYO5 stroller for test rides around Seoul Forest.

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Source: 어패럴뉴스 · 2026-10-15 checked
Photo: © 어패럴뉴스 · apparelnews.co.kr

Event poster with a yellow mascot and a birthday cake

Yellow Umbrella Birthday CafeSeongsu

Public campaign pop-up · Seongsu Portal 1F (16 Yeonmujang 7-gil) · 2026.09.04 – 09.06

A cafe-style pop-up by the Korea Federation of SMEs marking the launch day of its Yellow Umbrella mutual aid scheme, aimed at people in their 20s and 30s planning a business.

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Source: 더 리슨 · 2026-10-15 checked
Photo: © 더 리슨 · thelisten.co.kr

Ad image of a hand holding an instax camera

29CM × LOFT pop-up (instax)Seongsu

Lifestyle pop-up · 7 Yeonmujang 11-gil · 2026.09.02 – 09.06

A pop-up by 29CM and Japanese lifestyle store LOFT, where instax was the only camera brand on the floor.

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Source: 한스경제 · 2026-10-15 checked
Photo: © 한스경제 · hansbiz.co.kr

Poster with a large persimmon and the words 'Cheongdo Travel Market'

Cheongdo Tourism Pop-upSeongsu

Regional tourism pop-up · Yeonmujang-gil · 2026.09.02 – 09.06

A promotion space where Cheongdo County in North Gyeongsang showcased local tourism in Seongsu.

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Source: CNB뉴스 · 2026-10-15 checked
Photo: © CNB뉴스 · cnbnews.com

Visitors queuing outside the MUSINSA Beauty store

Park Jun Beauty Lab pop-upSeongsu

Beauty pop-up · MUSINSA Beauty Space (Yeonmujang-gil) · – 2026.09.06

A pop-up by hair salon brand Park Jun Beauty Lab in a MUSINSA store, offering stylist sessions by reservation.

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Source: SWTV · 2026-10-15 checked
Photo: © SWTV · swtvnews.com

Dancers performing on a dark stage

Simmons 'The breath before inspiration'Seongsu

Art performance · Simmons Gallery Seongsu · 2026.09.03 – 09.05

An immersive performance Simmons staged during Frieze Seoul, introducing its top mattress line through dance and media art rather than putting the product up front.

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Source: 뉴스드림 · 2026-10-15 checked
Photo: © 뉴스드림 · newsdream.kr

Visitors listening to a staff member in a white coat

PURIYOUNG pop-upSeongsu

Beauty pop-up · Seongsu · 2026.08.26 – 08.31

A pop-up by skincare brand PURIYOUNG. Its skin-device trial sessions were fully booked within three days of opening reservations.

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Source: 더쎈뉴스 · 2026-10-15 checked
Photo: © 더쎈뉴스 · mhns.co.kr

Pop-up exterior with 'Granita Bar' lettering on the glass

CUEREN SUMMER CLUBSeongsu

Fashion pop-up · CUEREN THE VILLAGE (Seongsui-ro) · 2026.07.10 – 08.31

A seasonal pop-up where leather brand CUEREN turned its Seongsu community space into a Mediterranean summer setting.

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Source: 패션엔 · 2026-10-15 checked
Photo: © 패션엔 · fashionn.com

Glass storefront with award lettering and a KUNDAL product display

2026 Beautyple Super Cosmetic Awards pop-upSeongsu

Beauty pop-up · MUSINSA Square Seongsu · – 2026.08.30

A pop-up that gathered a beauty magazine's award-winning products in one place for visitors to try.

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Source: 시선뉴스 · 2026-10-15 checked
Photo: © 시선뉴스 · sisunnews.co.kr

Limited-edition cereal bag among strawberries and chocolate

Chex Choco Strawberry Crunch pop-upSeongsu

Food pop-up · Seongsu · 2026.08.29 – 08.30

A two-day Kellogg's pop-up for a limited-edition cereal, styled as a wedding of its two mascot characters.

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Source: 센트럴경제 · 2026-10-15 checked
Photo: © 센트럴경제 · newskr.kr

Official poster with 'BLUE ZONE' lettering on blue

PUBG SEONGSU Presents: BLUE ZONESeongsu

Game IP summer event · PUBG SEONGSU (5 Wangsimni-ro 4-gil) · 2026.08.11 – 08.16

A summer event where Krafton turned PUBG's 'blue zone' into an in-city escape from the heat.

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Source: 문화경제 · 2026-10-15 checked
Photo: © 문화경제 · cnbizm.com

Official poster with the exhibition title and characters

Kuiryoko Exhibition & Delicious in DungeonSeongsu

Exhibition · S-Factory Block D, 3F · 2026.06.20 – 08.30

The official exhibition for the manga Delicious in Dungeon, with about 150 original drawings and AR features.

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Source: 더쎈뉴스 · 2026-10-15 checked
Photo: © 더쎈뉴스 · mhns.co.kr

Pop-up space dressed as a purple bedroom with character figures

MelaMate × Gamjasungi pop-upSeongsu

Health supplement pop-up · Olive Young N Seongsu, 2F · – 2026.08.29

A pop-up by CJ Wellcare's night-routine brand MelaMate with the character Gamjasungi, set up as 'my room'.

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Source: PRESS9 · 2026-10-15 checked
Photo: © PRESS9 · press9.kr

Collage of the exorcism-themed venue and a group photo of participants

Speak 'English Anxiety Exorcism'Seongsu

Brand event · Seongsu · 2026.08.28

A one-day event by AI English app Speak on getting past the fear of speaking English, held with learners.

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Source: 아이뉴스24 · 2026-10-15 checked
Photo: © 아이뉴스24 · inews24.com

Pop-up store under a large BIGBANG sign

BIGBANG XX : COSMOS official Seoul pop-upSeongsu

K-pop pop-up · MUSINSA Megastore Seongsu · 2026.08.14 – 08.27

BIGBANG's official pop-up ahead of its 20th anniversary and world tour, with official merchandise and a listening zone, also held in Myeongdong.

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Source: 에스콰이어 코리아 · 2026-10-15 checked
Photo: © 에스콰이어 코리아 · esquirekorea.co.kr

Red pop-up building and its lounge interior

Tinder Passport LoungeSeongsu

App experience pop-up · 16 Yeonmujang 7-gil, 1F · 2026.08.21 – 08.23

A pop-up where dating app Tinder turned its Passport mode, for meeting locals before a trip, into an offline experience.

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Source: 싱글리스트 · 2026-10-15 checked
Photo: © 싱글리스트 · slist.kr

Salon-style store with a giant scissors sculpture and a checkered floor

INSTANTFUNK 'Punk Salon' pop-upSeongsu

Fashion pop-up · Seongsu · 2026.08.22 –

Womenswear label INSTANTFUNK's hair-salon-themed pop-up for its first F/W season under new ownership; pre-registrations passed 700.

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Source: 한국섬유신문 · 2026-10-15 checked
Photo: © 한국섬유신문 · ktnews.com

Pop-up store with pink-lit claw machines and a guestbook wall

Gamtan Road Travel GachaSeongsu

Regional tourism pop-up · Yeonmujang-gil · 2026.08.14 – 08.16

A pop-up where the Gangwon Tourism Foundation promoted Taebaek, Samcheok, Yeongwol and Jeongseon through a gacha-style draw.

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Source: 뉴데일리 · 2026-10-16 checked
Photo: © 강원관광재단(뉴데일리 게재) · gw.newdaily.co.kr

Bright store interior with game screens and queue lines

Roblox × MUSINSA pop-upSeongsu

Game pop-up · MUSINSA Megastore Seongsu and three more stores · 2026.07.26 – 08.12

A game-experience pop-up by Roblox and MUSINSA across four MUSINSA stores in Seongsu.

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Source: 이데일리 · 2026-10-15 checked
Photo: © 이데일리 · edaily.co.kr

Official image with the band name and 'ASIA POP-UP SEOUL'

Official HIGE DANDism 2026 Asia Pop-up in SeoulSeongsu

Music pop-up · MUSINSA EMPTY Seongsu · 2026.08.01 – 08.09

A pop-up by Japanese band Official HIGE DANDism timed with the Seoul stop of its Asia tour.

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Source: 뉴시스(다음) · 2026-10-15 checked
Photo: © 뉴시스(다음) · v.daum.net

Official poster with the exhibition title and dates

Maeum An;chakSeongsu

Exhibition pop-up · Understand Avenue Art Stand · 2026.07.30 – 08.03

An exhibition-style pop-up on 'objects of attachment', made with artists with developmental disabilities.

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Source: 고시위크 · 2026-10-15 checked
Photo: © 고시위크 · gosiweek.com

Pop-up interior with character decor and goods displays

Mokoko Street pop-up in SeongsuSeongsu

Game character pop-up · MUSINSA Store Seongsu · 2026.07.22 – 07.31

A pop-up for Smilegate's Lost Ark character Mokoko, with a goods shop and a T-shirt DIY zone.

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Source: 신아일보(다음) · 2026-10-15 checked
Photo: © 신아일보(다음) · v.daum.net

Green truck stall with Kumdori character graphics

DEWYTREE × Kumdori moving pop-upSeongsu

Beauty pop-up · Yeonmujang-gil · 2026.07.18 – 07.19

A mobile pop-up by skincare brand DEWYTREE with Daejeon mascot Kumdori, stopping in Seongsu after Hongdae.

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Source: 패션비즈 · 2026-10-15 checked
Photo: © 패션비즈 · fashionbiz.co.kr

Yellow poster reading 'WELCOME TO THE 1990s'

Musical Hell's Kitchen pop-upSeongsu

Theatre pop-up · Yeonmujang-gil · 2026.07.09 – 07.14

A pop-up previewing the musical Hell's Kitchen ahead of its Korean premiere.

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Source: JTN뉴스 · 2026-10-15 checked
Photo: © JTN뉴스 · jtn.co.kr

Convenience store front decorated with LEGO football figures

LEGO football pop-up zoneSeongsu

Toy pop-up · emart24 Trend Lab Seongsu · – 2026.07.02

A football-themed LEGO pop-up zone at emart24's Seongsu store, the first of its kind in a Korean convenience store.

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Source: 불교방송 · 2026-10-15 checked
Photo: © 불교방송 · bbsi.co.kr

Red storefront decorated with Hello Kitty

RAIVE × HELLO KITTY Seongsu pop-upSeongsu

Fashion pop-up · Seongsu · 2026.05.16 – 06.14

A pop-up for a RAIVE × Hello Kitty collaboration collection, with a terrace photo zone and a cafe bar.

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Source: 시선뉴스 · 2026-10-15 checked
Photo: © 시선뉴스 · sisunnews.co.kr

Teddy bear kicking a football on a patch of turf

NOS7 × MNH 'The Captain is Here'Seongsu

Fashion pop-up · Seongsu · 2026.05.22 – 06.10

A World Cup-season pop-up by NOS7, the fashion label launched by Son Heung-min, with character brand MNH.

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Source: 인더뉴스 · 2026-10-15 checked
Photo: © 인더뉴스 · inthenews.co.kr

Munchies and Goodies pop-up store

Munchies and GoodiesSeongsu

Grocery brand · Seongsu · 2021

A Seongsu grocery for food and small goods that later moved into department-store pop-ups.

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By TPZ

Interior with a wooden ceiling and long tables

BOYERSeongsu

Restaurant and wine bar · Yeonmujang-gil, Seongsu

A Yeonmujang-gil restaurant serving brunch by day and natural wine at night.

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By TPZ

Cafe interior with plants and large windows

CAFE POZESeongsu

Cafe and exhibition space · Seongsu · 2018

A specialty coffee cafe whose floors also hosted exhibitions and brand pop-ups.

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By TPZ

Brick building with the BOLT sign

BOLTSeongsu

Bicycle and lifestyle select shop · Yeonmujang 5-ga-gil, Seongsu

A select shop for BMX bikes and subculture goods that hosted collaborations and talks.

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By TPZ

Red-brick building facade

PLATZ SSeongsu

Mixed-use building · Yeonmujang-gil, Seongsu · 2021

Food, goods and a backyard below, a members' workspace above. The backyard hosted brands for set periods.

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By TPZ

PLATZ 2 building in Seongsu-dong

PLATZ 2Seongsu

Venue for hire · Seongsu

A Seongsu venue linking two buildings, available for exhibitions, pop-ups, launches and markets.

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By TPZ

LOBBY gift shop

LOBBY — BRAND & STORESeongsu

Gift shop · PLATZ 2 Building B, ground floor · 2023

The gift shop at the entrance of PLATZ 2, carrying stationery, tableware and design objects.

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By TPZ

Onion Seongsu exterior with an 'onion' sign on a red-brick corner building

Onion SeongsuSeongsu

Cafe and bakery · 8 Achasan-ro 9-gil

A cafe made by renovating a disused metal-factory building while keeping its frame, often cited as a revived old space.

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Source: 한국경제 · 2026-10-14 checked
Photo: © 허동욱, 코리아나(한국국제교류재단) · koreana.or.kr

Tamburins store with an exposed concrete frame

tamburins Seongsu flagshipSeongsu

Brand flagship · 8 Yeonmujang 5-gil · 2023.11

The third standalone flagship in Korea for Gentle Monster's fragrance and cosmetics label, themed 'Viewer in the Garden'.

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Source: Hypebeast · 2026-10-14 checked
Photo: © Hypebeast · hypebeast.com

AMORE Seongsu sign on a concrete wall

Amore SeongsuSeongsu

Experience beauty lounge · 7 Achasan-ro 11-gil · 2019.10

Amorepacific's beauty lounge in a converted car-repair building, built around trying products rather than selling them.

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Source: 파이낸셜뉴스 · 2026-10-14 checked
Photo: © 파이낸셜뉴스 · fnnews.com

Glass-fronted venue with outdoor seating under a dark wall

LCDC SEOULSeongsu

Cultural complex · Seongsu · 2021.12.03

A cultural complex in a converted car-repair shop, with a cafe, a curated shop and pop-up space around a courtyard. Run directly by SJ Group, which operates Kangol.

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Source: 한국섬유신문 · 2026-10-14 checked
Photo: © 한국섬유신문 · ktnews.com

Inside Haus Nowhere Seoul, a round sculpture over a red carpet

Haus Nowhere SeoulSeongsu

Brand multi-brand space · Seongsu · 2025.09

The headquarters building of IICOMBINED, Gentle Monster's parent: a rotating project space on the first floor, Gentle Monster on the second and tamburins on the third.

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Source: Wikipedia · 2026-10-14 checked
Photo: © 메종 코리아 · maisonkorea.com

Time-limited pop-ups, collaborations, exhibitions and events.

Pop-up store at The Hyundai Seoul

MUNCHIES AND GOODIES X THE HYUNDAI SEOUL

Department-store pop-up · The Hyundai Seoul · 2022.11.21 – 12.04

A Seongsu grocery brand's first department-store pop-up, where it debuted its own goods.

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By TPZ

Pop-up store with food and household goods shelves

MUNCHIES AND GOODIES X SHINSEGAE GANGNAM

Department-store pop-up · Shinsegae Gangnam · 2024.02.15 – 03.07

A department-store pop-up that debuted a line made with neighbouring Seongsu brands.

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By TPZ

Glass House entrance and outdoor seating

THE CASHMERE THINGS X MUNCHIES AND GOODIESSeongsu

Collaboration pop-up (two venues) · The Cashmere Dosan · PLATZ Glass House · 2022.05.18 – 05.29

A fashion-and-food collaboration pop-up that opened the same day in Dosan and Seongsu.

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By TPZ

THE HOUSE OF MACAN pop-up

PORSCHE KOREA | THE HOUSE OF MACANSeongsu

New-car pop-up · CAFE POZE · 2022.04.01 – 04.14

A carmaker's new-model campaign told through an exhibition and on-site branding in a Seongsu cafe.

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By TPZ

LG tiiun haus pop-up exhibition

LG TIIUN HAUS: LIFE WITH GREENSeongsu

Appliance pop-up exhibition · PLATZ S (33 Yeonmujang-gil) · 2021.10.14 – 11.07

A pop-up exhibition for an indoor gardening appliance, gathering several partner brands.

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By TPZ

Galaxy Studio collaboration pop-up

MUNCHIES AND GOODIES X GALAXY STUDIOSeongsu

Collaboration pop-up · PLATZ S · 2023.07.28 – 08.11

A collaboration pop-up that curated a grocery store around a new smartphone's key colour.

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By TPZ

BORED APE GOLF CLUB pop-up

BORED APE GOLF CLUBSeongsu

Community pop-up · PLATZ S · 2023.06.23 – 06.25

A three-day pop-up for an NFT community built around golf.

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By TPZ

NOUNS INVASION event

NOUNS INVASIONSeongsu

Community event (three venues) · PLATZ S · CAFE POZE · PLATZ 2 · 2022.08.06 – 08.09

One event spread across three Seongsu venues within walking distance.

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By TPZ

KBO 40th anniversary pop-up

KBO — SLIDING TO YOUR LIFESeongsu

Anniversary pop-up · CAFE POZE · 2022.06.30 – 07.10

A pop-up for 40 years of Korean pro baseball, with an exhibition, photo zone and goods on separate floors.

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By TPZ

THE CASHMERE FARM event

THE CASHMERE FARMSeongsu

Collaboration pop-up · PLATZ S · 2022.05

A collaboration event between a fashion brand and a grocery brand.

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By TPZ

SPADE CLUB SEOUL pop-up

SPADE CLUB SEOULSeongsu

Fashion pop-up · PLATZ S Glass House · 2021.11.17 – 11.25

A pop-up laying out clothing and lifestyle goods in a glass house.

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By TPZ

EQL lifestyle pop-up

EQL LIFESTYLE POP-UPSeongsu

Lifestyle pop-up · CAFE POZE · 2021.09.30 – 10.14

A select-shop brand displayed furniture and lifestyle goods across three cafe floors.

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By TPZ

THE GATEWAY KOREA venue

THE GATEWAY KOREASeongsu

Large exhibition and event · S-Factory Building D, Seongsu · 2023.09.06 – 09.08

A three-day exhibition, panel and performance event in a Seongsu industrial building during blockchain week.

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By TPZ

BEYOND SEOUL exhibition

BEYOND SEOULSeongsu

Exhibition · Peaches D8NE · 2023.09.05 – 09.10

A second exhibition venue run in parallel with another event the same week.

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By TPZ

ETHCON KOREA 2023 venue

ETHCON KOREA 2023Seongsu

Conference · Apartmentfull (106 Yeonmujang-gil) · 2023.09.01 – 09.03

A community conference for which TPZ prepared the venue, sponsor booths, printed matter and goods.

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By TPZ

ALWAYTH × BALANSA pop-up

ALWAYTH × BALANSASeongsu

One-day pop-up · BOLT (32 Yeonmujang 5-ga-gil) · 2022.11.19

A one-day pop-up launching a collaboration between Japanese and Busan brands.

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By TPZ

STANDOUT X R.ABOUT pop-up

STANDOUT X R.ABOUT

Overseas roastery pop-up · r.about Hannam · 2023.03.17 – 03.19

A three-day coffee pop-up with a visiting Swedish roastery.

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By TPZ

Two-storey shop lit up at night

ADER Ov Shop and ADER Significant SeongsuSeongsu

Store opening · Seongsu · 2025.02.21

Ader Error opened an accessories shop and a standalone contemporary-line store together in one Seongsu space.

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Source: 한국섬유신문 · 2026-10-14 checked
Photo: © 한국섬유신문 · ktnews.com

N°5 Factory 5 Collection products shaped as an oil can and a paint pail

CHANEL FACTORY 5Seongsu

Brand pop-up · S-Factory (11 Yeonmujang 15-gil) · 2021.06.30 – 07.18

A pop-up for the N°5 centenary styled as a factory, with limited-edition products in a kitchen, a garage and a painting studio.

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Source: 서울신문 · 2026-10-14 checked
Photo: © 어패럴뉴스 · apparelnews.co.kr

Case details follow the original link on each card and were checked on 2026-10-14. Dates and venues follow the originals, and values that could not be confirmed are left blank. Photos on cards with a photo credit belong to that source.