Up to Oct 2021

언더스탠드에비뉴 가정의 달 프리마켓·전시

May 2018 – end date unknownPress-based

First reported: May 3, 2018Not the event date
Venue label: 언더스탠드에비뉴
Venue: 언더스탠드에비뉴
Type: Market
Evidence level: B · Based on press reports
Status: Based on reports and records
Record no.: SSP-0102

1 source

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Article가정의 달 선물과 체험.행사 풍성한 아르콘 언더스탠드에비뉴로!v.daum.net · May 3, 2018

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Pre-2021 records compiled Oct 21, 2026 · Past records have nothing to do with whether a venue can be rented today.

Where do these numbers come from?

Sources, how we count, limits and data we don't have yet, all in one place.

Oct 15, 2021 – Nov 3, 2026Pop-up records collected Nov 3, 2026

All records: 4,615 pop-ups; Oct 15, 2021 – Nov 3, 2026
Not on the map: 579 pop-ups; Location not found, so counted in the numbers only.
End date unconfirmed: 313 pop-ups; Excluded from run-length and running counts.
Unclassified records: 17%; 787 records. Dropped when you choose a category.

Category groups

The 11 categories in the pop-up data are grouped into 6. Sales use only the matching Seoul business types.

Name on screen	Pop-up data categories	Records	Seoul estimated sales
Fashion	Fashion	1,108 pop-ups	Sum of matching types
Beauty	Beauty	675 pop-ups	Sum of matching types
Food & drink	Food & drink	470 pop-ups	Sum of matching types
Exhibitions & experiences	Exhibitions & art, Entertainment (idols, film, shows), Games & tech, Cars & mobility	708 pop-ups	No matching type (column hidden)
Living & goods	Living & furniture, Characters & IP	381 pop-ups	Sum of matching types
Other	Other	486 pop-ups	No matching type (column hidden)
All	All 11 (incl. unclassified)	4,615 pop-ups	Sum of all types

How to read the numbers

Pop-up records: Data that combines pop-up information platforms, brands' and venues' official social accounts and websites, press releases, articles and magazines, merging each pop-up into one record. Personal blogs are not included. Counted by start date.
Last 12 months: The 365 days up to the collection date. Not real time. Data is collected once a week.
Typical run: The median run length (days counted including both the start and end dates). “Half ran n–m days” is the range covering the middle half. Only records with an end date and 90 days or shorter are counted. Not calculated with fewer than 20 records.
Running: Pop-ups whose start and end dates spanned the collection date. Records without an end date and long-running records (open more than 90 days) are counted separately.
Running at once: The average number of pop-ups open on each day of the month. Records without an end date and long-running records are excluded, so the real number may be higher.
District: Divided by the boundaries of Seongsu's 10 living districts. Records outside the boundaries are not counted in district figures.
Estimated sales: Card-payment-based estimates from the Seoul Commercial District Analysis Service. Not actual sales. They are sales of permanent stores, so they do not indicate pop-up performance. Districts that span several Seoul commercial areas are summed by store share (districts not split are marked “not split” in the table).
Avg. people per hour on weekends: From Seoul living population (Korean residents): the average number of people in the district per hour on weekends. Not a daily visitor count.

Data we don't have yet

Ground-floor asking rents: 0 asking prices entered by the operator. They are a cost of opening a permanent store, so they are covered in Store Data.
Venue floor, size and rental fees: Venues that agreed to publish: 1 (see floor and size in Pop-up Spaces). Venues that published rental fees: 0. Other venues have no data.
Seongsu notes: 0 published field notes. When notes are published, they appear in this menu.
Visitor numbers and sales results: There is no data we can verify, so we don't produce them.

Data update dates

Data	Period	Updated
Pop-up records	Oct 15, 2021 – Nov 3, 2026	Nov 3, 2026
Seoul living population (Korean residents)	Oct 29, 2026	Nov 2, 2026
Foreign visitors by nationality	Oct 29, 2026	Nov 2, 2026
Seoul living population (short-stay foreigners)	Oct 29, 2026	Nov 2, 2026
District area	2023-10	Oct 16, 2026
Commercial store information	Jun 2026	Oct 15, 2026
Subway ridership	Sep 2026	Oct 15, 2026
District change index	Q1 2025 – Q2 2026	Oct 15, 2026
Resident population	Q1 2025 – Q2 2026	Oct 15, 2026
Working population	Q1 2025 – Q2 2026	Oct 15, 2026

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How to read the data