THE AGE20'S HOUSE
A pop-up where Aekyung's makeup brand AGE20'S first showed its rebranding and new products.
View original(opens in a new tab)Source: 뉴데일리 · 2026-10-15 checked
Key cases
Brand spaces and pop-ups opened in Seongsu
Spaces and pop-ups for brands preparing a pop-up or store in Seongsu. Each case lists the venue, dates and format, with the full record on the original page.
Cases checked Oct 14, 2026No photos: each case links to its original page instead
Recent Seongsu pop-ups
Pop-ups held recently in Seongsu. Details follow the article or official page credited on each case.
10MONTH; pop-up
The first offline pop-up for Shinsegae International's online womenswear label 10MONTH;, with one-to-one styling and length alterations.
View original(opens in a new tab)Source: 신세계그룹 뉴스룸 · 2026-10-15 checked
B.GROOM × EQL pop-up
The second offline pop-up by men's beauty select shop B.GROOM, held at EQL Seongsu.
View original(opens in a new tab)Source: IT비즈뉴스 · 2026-10-15 checked
Today is 1004 (Animal Protection Day pop-up)
A pop-up by the Ministry of Agriculture, Food and Rural Affairs for the second Animal Protection Day (4 October).
View original(opens in a new tab)Source: 환경법률신문 · 2026-10-15 checked
BIBIANG GUREUM HOTEL
A pop-up at niche perfume label BIBIANG's Seongsu flagship, themed on its new signature scent GUREUM ('cloud').
View original(opens in a new tab)Source: 비욘드포스트 · 2026-10-15 checked
brand 912 pop-up
A one-month offline pop-up by skin and fragrance label brand 912 while it prepared to enter Japan and North America.
View original(opens in a new tab)Source: 패션비즈 · 2026-10-15 checked
Demon Slayer: Total Concentration Exhibition
An immersive exhibition that turns scenes from the anime Demon Slayer into rooms, brought to Seongsu after runs in Japan and other Asian cities.
View original(opens in a new tab)Source: Fever 공식 티켓 페이지 · 2026-10-15 checked
24ans × UWA KITADERA pop-up
MUSINSA EMPTY gave Korea its first offline look at a collaboration between Chinese designer label 24ans and Japanese dancer Uwa Kitadera.
View original(opens in a new tab)Source: 조선비즈 · 2026-10-15 checked
The Häagen-Cruise
A Häagen-Dazs ice cream pop-up themed as a cruise voyage.
View original(opens in a new tab)Source: 신아일보 · 2026-10-15 checked
Yogibo pop-up
A hands-on pop-up where bean bag brand Yogibo let visitors sit and lie on its products, under the theme 'resting well is a skill too'.
View original(opens in a new tab)Source: 내외경제TV · 2026-10-15 checked
SINGHA Lemon Soda Seongsu pop-up
An outdoor pop-up where Thai beverage brand SINGHA let visitors try three zero-sugar sodas.
View original(opens in a new tab)Source: 더파워 · 2026-10-15 checked
Stokke YOYO5 Seoul Forest House
A hands-on pop-up where Stokke lent out its YOYO5 stroller for test rides around Seoul Forest.
View original(opens in a new tab)Source: 어패럴뉴스 · 2026-10-15 checked
Yellow Umbrella Birthday Cafe
A cafe-style pop-up by the Korea Federation of SMEs marking the launch day of its Yellow Umbrella mutual aid scheme, aimed at people in their 20s and 30s planning a business.
View original(opens in a new tab)Source: 더 리슨 · 2026-10-15 checked
29CM × LOFT pop-up (instax)
A pop-up by 29CM and Japanese lifestyle store LOFT, where instax was the only camera brand on the floor.
View original(opens in a new tab)Source: 한스경제 · 2026-10-15 checked
Cheongdo Tourism Pop-up
A promotion space where Cheongdo County in North Gyeongsang showcased local tourism in Seongsu.
View original(opens in a new tab)Source: CNB뉴스 · 2026-10-15 checked
Park Jun Beauty Lab pop-up
A pop-up by hair salon brand Park Jun Beauty Lab in a MUSINSA store, offering stylist sessions by reservation.
View original(opens in a new tab)Source: SWTV · 2026-10-15 checked
Simmons 'The breath before inspiration'
An immersive performance Simmons staged during Frieze Seoul, introducing its top mattress line through dance and media art rather than putting the product up front.
View original(opens in a new tab)Source: 뉴스드림 · 2026-10-15 checked
PURIYOUNG pop-up
A pop-up by skincare brand PURIYOUNG. Its skin-device trial sessions were fully booked within three days of opening reservations.
View original(opens in a new tab)Source: 더쎈뉴스 · 2026-10-15 checked
CUEREN SUMMER CLUB
A seasonal pop-up where leather brand CUEREN turned its Seongsu community space into a Mediterranean summer setting.
View original(opens in a new tab)Source: 패션엔 · 2026-10-15 checked
2026 Beautyple Super Cosmetic Awards pop-up
A pop-up that gathered a beauty magazine's award-winning products in one place for visitors to try.
View original(opens in a new tab)Source: 시선뉴스 · 2026-10-15 checked
Chex Choco Strawberry Crunch pop-up
A two-day Kellogg's pop-up for a limited-edition cereal, styled as a wedding of its two mascot characters.
View original(opens in a new tab)Source: 센트럴경제 · 2026-10-15 checked
PUBG SEONGSU Presents: BLUE ZONE
A summer event where Krafton turned PUBG's 'blue zone' into an in-city escape from the heat.
View original(opens in a new tab)Source: 문화경제 · 2026-10-15 checked
Kuiryoko Exhibition & Delicious in Dungeon
The official exhibition for the manga Delicious in Dungeon, with about 150 original drawings and AR features.
View original(opens in a new tab)Source: 더쎈뉴스 · 2026-10-15 checked
DEMICON STAGE 2
A mini concert by Dong-A Otsuka's Demisoda ahead of its October show, with a DJ battle and live sets.
View original(opens in a new tab)Source: 뉴스저널리즘 · 2026-10-15 checked
MelaMate × Gamjasungi pop-up
A pop-up by CJ Wellcare's night-routine brand MelaMate with the character Gamjasungi, set up as 'my room'.
View original(opens in a new tab)Source: PRESS9 · 2026-10-15 checked
Speak 'English Anxiety Exorcism'
A one-day event by AI English app Speak on getting past the fear of speaking English, held with learners.
View original(opens in a new tab)Source: 아이뉴스24 · 2026-10-15 checked
BIGBANG XX : COSMOS official Seoul pop-up
BIGBANG's official pop-up ahead of its 20th anniversary and world tour, with official merchandise and a listening zone, also held in Myeongdong.
View original(opens in a new tab)Source: 에스콰이어 코리아 · 2026-10-15 checked
Tinder Passport Lounge
A pop-up where dating app Tinder turned its Passport mode, for meeting locals before a trip, into an offline experience.
View original(opens in a new tab)Source: 싱글리스트 · 2026-10-15 checked
MUSINSA Beauty Festa in Seongsu
The third MUSINSA Beauty festival, linking several Seongsu venues into one route.
View original(opens in a new tab)Source: 헤럴드경제 · 2026-10-15 checked
INSTANTFUNK 'Punk Salon' pop-up
Womenswear label INSTANTFUNK's hair-salon-themed pop-up for its first F/W season under new ownership; pre-registrations passed 700.
View original(opens in a new tab)Source: 한국섬유신문 · 2026-10-15 checked
Gamtan Road Travel Gacha
A pop-up where the Gangwon Tourism Foundation promoted Taebaek, Samcheok, Yeongwol and Jeongseon through a gacha-style draw.
View original(opens in a new tab)Source: 뉴데일리 · 2026-10-16 checked
Roblox × MUSINSA pop-up
A game-experience pop-up by Roblox and MUSINSA across four MUSINSA stores in Seongsu.
View original(opens in a new tab)Source: 이데일리 · 2026-10-15 checked
b.arc 'Pipe, line'
The first standalone pop-up by b.arc, the furniture label of Beyond Architecture.
View original(opens in a new tab)Source: 세계문화신문 · 2026-10-15 checked
Official HIGE DANDism 2026 Asia Pop-up in Seoul
A pop-up by Japanese band Official HIGE DANDism timed with the Seoul stop of its Asia tour.
View original(opens in a new tab)Source: 뉴시스(다음) · 2026-10-15 checked
KEEPINTOUCH × MUSINSA BEAUTY pop-up
A pop-up by makeup brand KEEPINTOUCH for the launch of new powder shades.
View original(opens in a new tab)Source: 비욘드포스트 · 2026-10-15 checked
Maeum An;chak
An exhibition-style pop-up on 'objects of attachment', made with artists with developmental disabilities.
View original(opens in a new tab)Source: 고시위크 · 2026-10-15 checked
Mokoko Street pop-up in Seongsu
A pop-up for Smilegate's Lost Ark character Mokoko, with a goods shop and a T-shirt DIY zone.
View original(opens in a new tab)Source: 신아일보(다음) · 2026-10-15 checked
FOR APPEAL × KIND CIPHER pop-up
The second pop-up by bag label FOR APPEAL, held with designer label KIND CIPHER.
View original(opens in a new tab)Source: 비욘드포스트 · 2026-10-15 checked
DEWYTREE × Kumdori moving pop-up
A mobile pop-up by skincare brand DEWYTREE with Daejeon mascot Kumdori, stopping in Seongsu after Hongdae.
View original(opens in a new tab)Source: 패션비즈 · 2026-10-15 checked
Musical Hell's Kitchen pop-up
A pop-up previewing the musical Hell's Kitchen ahead of its Korean premiere.
View original(opens in a new tab)Source: JTN뉴스 · 2026-10-15 checked
Cell Fusion C 'Heat Control Center'
A ten-day Cell Fusion C pop-up on skin heat signals and cooling care.
View original(opens in a new tab)Source: 뉴스와이어 · 2026-10-15 checked
LEGO football pop-up zone
A football-themed LEGO pop-up zone at emart24's Seongsu store, the first of its kind in a Korean convenience store.
View original(opens in a new tab)Source: 불교방송 · 2026-10-15 checked
InnerB Beauty Lab
A month-long June pop-up by CJ Wellcare's inner-beauty brand InnerB.
View original(opens in a new tab)Source: 여성소비자신문 · 2026-10-15 checked
Cartier 'Into the Wild'
An immersive Cartier exhibition themed on nature and the panther.
View original(opens in a new tab)Source: 패션비즈 · 2026-10-15 checked
Midea 'Feel the Cool'
A pop-up where appliance brand Midea let visitors feel its new air conditioner.
View original(opens in a new tab)Source: Businesskorea · 2026-10-15 checked
Casa Ferrari pop-up
Ferrari's first Casa Ferrari pop-up in Korea, open to the public by reservation.
View original(opens in a new tab)Source: 한경MONEY · 2026-10-15 checked
JBL pop-up at TILTABLE
A pop-up where Harman's JBL showed its 80th-anniversary speaker and new products inside plant store TILTABLE.
View original(opens in a new tab)Source: 캠페인 인사이트 · 2026-10-15 checked
RAIVE × HELLO KITTY Seongsu pop-up
A pop-up for a RAIVE × Hello Kitty collaboration collection, with a terrace photo zone and a cafe bar.
View original(opens in a new tab)Source: 시선뉴스 · 2026-10-15 checked
NOS7 × MNH 'The Captain is Here'
A World Cup-season pop-up by NOS7, the fashion label launched by Son Heung-min, with character brand MNH.
View original(opens in a new tab)Source: 인더뉴스 · 2026-10-15 checked
PPULBATU 'Hey! APPULU Market'
A pop-up for TXT's PPULBATU characters, styled as an apple market.
View original(opens in a new tab)Source: EPN엔피나우 · 2026-10-15 checked
Brands and spaces
Munchies and Goodies
A Seongsu grocery for food and small goods that later moved into department-store pop-ups.
Positive Zero Lounge
A Seoul jazz bar with live music every week.
BOYER
A Yeonmujang-gil restaurant serving brunch by day and natural wine at night.
CAFE POZE
A specialty coffee cafe whose floors also hosted exhibitions and brand pop-ups.
Beans and Flour
A cafeteria inside PLATZ 2 serving brunch and baked goods.
LOST
A record bar with a music programme that also lent its ground floor to a magazine pop-up.
r.about
A coffee brand presenting its own blends and other roasteries, with catering on the side.
SAGE
A casual restaurant on the second floor of CAFE POZE.
STAN SEOUL
A pub rotating Korean and international craft beers, with a shop-in-shop at lunch.
YAYAHO
A restaurant combining a workspace for young chefs with dining tables.
TAQUERIA STAN
A standing taco bar among the print shops of Euljiro.
BOLT
A select shop for BMX bikes and subculture goods that hosted collaborations and talks.
PLATZ S
Food, goods and a backyard below, a members' workspace above. The backyard hosted brands for set periods.
PLATZ 2
A Seongsu venue linking two buildings, available for exhibitions, pop-ups, launches and markets.
LOBBY — BRAND & STORE
The gift shop at the entrance of PLATZ 2, carrying stationery, tableware and design objects.
Dior Seongsu
A concept store opened around a fashion show, with a boutique, Café Dior and a roofless garden, visited by reservation.
View original(opens in a new tab)Source: 파이낸셜뉴스 · 2026-10-14 checked
Blue Bottle Coffee Seongsu
Blue Bottle's first store in Korea, a red-brick building holding a cafe, a roastery and a barista training lab.
View original(opens in a new tab)Source: 호텔앤레스토랑 · 2026-10-14 checked
Daelim Changgo Gallery CO:LUMN
A cafe and gallery in a red-brick former rice mill from the 1970s, keeping as much of its old character as possible.
View original(opens in a new tab)Source: 한국관광공사 · 2026-10-14 checked
Onion Seongsu
A cafe made by renovating a disused metal-factory building while keeping its frame, often cited as a revived old space.
View original(opens in a new tab)Source: 한국경제 · 2026-10-14 checked
tamburins Seongsu flagship
The third standalone flagship in Korea for Gentle Monster's fragrance and cosmetics label, themed 'Viewer in the Garden'.
View original(opens in a new tab)Source: Hypebeast · 2026-10-14 checked
ADER SPACE 2.0 Seongsu
Ader Error's second flagship after Hongdae, combining a store and exhibition-style experience rooms in one building.
View original(opens in a new tab)Source: 어패럴뉴스 · 2026-10-14 checked
Amore Seongsu
Amorepacific's beauty lounge in a converted car-repair building, built around trying products rather than selling them.
View original(opens in a new tab)Source: 파이낸셜뉴스 · 2026-10-14 checked
LCDC SEOUL
A cultural complex in a converted car-repair shop, with a cafe, a curated shop and pop-up space around a courtyard. Run directly by SJ Group, which operates Kangol.
View original(opens in a new tab)Source: 한국섬유신문 · 2026-10-14 checked
S-FACTORY
A cultural hub in a building that keeps the feel of a factory, hosting exhibitions, brand events and pop-ups. Its blocks opened one by one from 2016.
View original(opens in a new tab)Source: 에스팩토리 공식 사이트 · 2026-10-14 checked
Haus Nowhere Seoul
The headquarters building of IICOMBINED, Gentle Monster's parent: a rotating project space on the first floor, Gentle Monster on the second and tamburins on the third.
View original(opens in a new tab)Source: Wikipedia · 2026-10-14 checked
Seoul Forest
A large park beside the Seongsu commercial area that draws daily visitors. It opened in June 2005.
View original(opens in a new tab)Source: Wikipedia · 2026-10-14 checked
Launches, pop-ups and events
Time-limited pop-ups, collaborations, exhibitions and events.
MUNCHIES AND GOODIES X THE HYUNDAI SEOUL
A Seongsu grocery brand's first department-store pop-up, where it debuted its own goods.
MUNCHIES AND GOODIES X SHINSEGAE GANGNAM
A department-store pop-up that debuted a line made with neighbouring Seongsu brands.
THE CASHMERE THINGS X MUNCHIES AND GOODIES
A fashion-and-food collaboration pop-up that opened the same day in Dosan and Seongsu.
PORSCHE KOREA | THE HOUSE OF MACAN
A carmaker's new-model campaign told through an exhibition and on-site branding in a Seongsu cafe.
LG TIIUN HAUS: LIFE WITH GREEN
A pop-up exhibition for an indoor gardening appliance, gathering several partner brands.
MUNCHIES AND GOODIES X GALAXY STUDIO
A collaboration pop-up that curated a grocery store around a new smartphone's key colour.
BORED APE GOLF CLUB
A three-day pop-up for an NFT community built around golf.
NOUNS INVASION
One event spread across three Seongsu venues within walking distance.
KBO — SLIDING TO YOUR LIFE
A pop-up for 40 years of Korean pro baseball, with an exhibition, photo zone and goods on separate floors.
THE CASHMERE FARM
A collaboration event between a fashion brand and a grocery brand.
SPADE CLUB SEOUL
A pop-up laying out clothing and lifestyle goods in a glass house.
EQL LIFESTYLE POP-UP
A select-shop brand displayed furniture and lifestyle goods across three cafe floors.
THE GATEWAY KOREA
A three-day exhibition, panel and performance event in a Seongsu industrial building during blockchain week.
BEYOND SEOUL
A second exhibition venue run in parallel with another event the same week.
ETHCON KOREA 2023
A community conference for which TPZ prepared the venue, sponsor booths, printed matter and goods.
ALWAYTH × BALANSA
A one-day pop-up launching a collaboration between Japanese and Busan brands.
STANDOUT X R.ABOUT
A three-day coffee pop-up with a visiting Swedish roastery.
WEIRDOS — INAUGURAL ISSUE
The first issue of an interview journal about creators.
ADER Ov Shop and ADER Significant Seongsu
Ader Error opened an accessories shop and a standalone contemporary-line store together in one Seongsu space.
View original(opens in a new tab)Source: 한국섬유신문 · 2026-10-14 checked
Louis Vuitton Men's pop-up Seongsu
A pop-up in a temporary Seongsu store that showed the 2021 autumn-winter men's collection.
View original(opens in a new tab)Source: 어패럴뉴스 · 2026-10-14 checked
CHANEL FACTORY 5
A pop-up for the N°5 centenary styled as a factory, with limited-edition products in a kitchen, a garage and a painting studio.
View original(opens in a new tab)Source: 서울신문 · 2026-10-14 checked
Chanel Rouge Allure pop-up
A pop-up for a lipstick line: invited, pre-booked guests only in the first week, then open to the public.
View original(opens in a new tab)Source: 한국경제 · 2026-10-14 checked
Case details follow the original link on each case and were checked on 2026-10-14. Dates and venues follow the originals, and values that could not be confirmed are left blank.