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Seongsu pop-up record · Oct 15, 2021 – Nov 3, 2026

Five years of Seongsu,4,615 pop-ups

See Seongsu's pop-up record and public district statistics without signing up.

Pop-ups opened in Seongsu, total

4,615by Nov 3, 2026

Open on Nov 3: 16 → 60

1,291 in 2025, 3.5 a day

170 in May 2026, the most in five years

Open now: 17as of Nov 3

Compare 10 Seongsu districtsSee Seongsu pop-up recordsFind a pop-up space

Source: public records (pop-up platforms, brand social accounts, press releases, articles) collected Oct 15, 2021 – Nov 3, 2026

e.g.Olive YoungadidasSanrioPokémon

  1. Where did they cluster?

    70.5%

    About 7 in 10 located records are in the two Yeonmujang-gil districts.

    Whole period · 1,574 in Yeonmujang-gil East · 1,271 in Yeonmujang-gil West, of 4,036 located records

    See by district

  2. How long did they run?

    10days

    Median span from start to end date. The middle half ran 4–17 days.

    4,213 records with an end date and 90 days or less · calendar days, may differ from actual operating days

    See timing

  3. Who opened them?

    1,324

    Records that started in the last 12 months. Search by brand or pop-up name.

    Started Nov 4, 2025 – Nov 3, 2026 · 4,615 records in total

    Search by name

  4. Which spaces hosted them?

    29

    Pop-up spaces we link records to. 28 of them have records from the last 12 months.

    A record does not confirm the space is available to rent

    See pop-up spaces

Record counts are not a ranking of sales, popularity or fit for districts or spaces. As collected on Nov 3, 2026 · public-source pop-up records

Estimates that split figures from 19 Seoul trade areas by store-count share.

Numbers mark positions on the map.

Boundaries follow roads and administrative lines. Road and administrative boundaries © OpenStreetMap contributors Reference: Park Jinwoo (Seongsu Textbook), Retail Bible 2030, chapter 15. Summaries are reworded, not copied; example locations follow public sources as of 2026-10-15 (not endorsements or partners).

Compare districts in the Archive

  • District comparison

    Today

    Which street fits your business is decided by walking around and gut feeling.

    After sign-up

    Compare quarterly sales by business type, population, subway boardings and openings and closings across the 10 districts on the same basis. Save your conditions and open the dashboard data.

    What it helps you decideTwo or three candidates

  • Recommended district score (coming soon)

    After sign-up

    Scores and rankings are coming soon while the calculation is verified. Instead, you see the original data for the factors for your opening purpose with sources and periods.

    What it helps you decideOriginal data to compare candidates

  • What to check before opening

    Today

    Exhaust, power and ceiling height are too late to discover after signing.

    After sign-up

    Get a facilities and lease checklist of what to ask at a viewing, matched to your business type and format.

    What it helps you decideWhat to ask at a viewing

  • Rent asking prices

    After sign-up

    Only asking prices the operator confirmed; otherwise “No data”. Not contract prices.

    What it helps you decideBudget versus district

  • Brief for headquarters

    After sign-up

    Pick your main customers' nationality and the analysis report (Korean, English, Japanese) adds the districts and hours with the most short-term visitors of that nationality.

    What it helps you decideEvidence to explain to headquarters

  1. 1

    Brand sign up

    Brand details and work email verification, about a minute.

  2. 2

    View the analysis in the dashboard

    The dashboard opens as soon as you sign up.

  3. 3

    Leave an inquiry

    Our team reads what you send directly and contacts you by phone or email within 3 business days.

Brand sign upPreview the dashboard

A bright empty hall with white walls and large glass doors opening onto a tree-lined courtyard

  • Opening review

    Whether your candidates fit, and whether to start with a pop-up or a store.

  • Finding a space and checking conditions

    Finding a space and checking lease and facility terms before you sign.

  • Pop-up planning and operations

    Planning around dates, scale and goals, and connecting installation and operation.

  • Flagship preparation

    Preparing a long-term store, from district choice to opening schedule.

Our team reads what you send directly and replies by email within 3 business days.

A shop sign hanging by a window with green leaves outside

Brand sign up

Every number has a source

Period covered
Oct 2021 – Nov 2026
Pop-ups listed
4,615
Districts shown
10
Business premises (as of Jun 2026)
9,466
Latest sales quarter
Q2 2026
View the Pop-up Archive

Sources: public pop-up records · Small Enterprise and Market Service store information · Seoul Commercial District Analysis Service estimated sales How we count these numbers

KOGL Type 1. Estimated sales are estimates based on card payments and other data, not actual sales. Market analysis and rent information are not appraisals or brokerage; contract and permit decisions rest with professionals and the relevant authorities. All data is for reference and does not guarantee the results or sales of a pop-up or store.